Eli Lilly
Humatropen
A pen-sized device used for delivery of an injectable human growth hormone for those who lack it naturally. The device is designed to capture a look for both kids and adults, while addressing the needs for reassurance, trust and approachability. These needs were translated into the design details through physical qualities such as material, form, and carefully placed information throughout the body of the pen,
IDEA Silver Award, Medical, 2010